The Daily Dott - Wednesday - 100% Words

Milk would never be advertised as 100% white, sugar would never be advertised as 100%sweet so why would a hamburger be advertised as 100% beef? Why do fast food chains like McDonald’s take pride in declaring that their burgers are 100% beef , as if, besides a bit of egg white and a smidgen of onion it could really be anything else! It’s a bloody burger for god sake OFCOURSE it is 100% beef!! I am amazed that this has become a selling point for not only burgers but supermarkets are also proudly declaring that their cuts of sirloin is 100% beef, now c’mon, besides a bit of fat and maybe bone what else could it be? 100% cow?

These advertisers need to moooove over and do some half decent advertising that doesn’t take the piss out of the consumers, am I wrong? A hamburger should be 100% beef shouldn’t it? Yes, the fact that I am even questioning that shows how messed up the situation really is.

Another thing that gets me about advertising is the use of percentages to convey how authentic or how much better their product is. For example, Duracell batteries last 30% longer than the standard battery, well that’s all good Duracell but how much is 30% to the average Joe? How many more pictures am I getting out of my digital camera, how many more flicks of the channel am I getting out of my remote and how many extra vibes is Wifey getting out of the........radio.

It’s The Daily, good to be back on the blog again, bringing you 100% words.


-Stats
-Old Dear, I see you
-When the Editor of...


- Stats

Readers of this blog will know that I often make up band names for no reason other than to keep myself amused and to have a good old play with words and phrases, my latest band name is “The Statistics” and they are going to have an album called “According To.”


- Old Dear, I see you

I want to tell her that I see her every Saturday, walking up the difficult stairs that take us out of the station, the steps that I know is more difficult for her than it is me, that sometimes I deliberately take my time walking up those stairs just to let her know that it is okay to be slow, that not everyone is in a rush, but I sometimes find it hard to be as slow as her because I am not in my 70’s, if that is how old she is.

But maybe that is the second question I could ask her, after she looks at me and smiles because she replies to my first question that she notices me every Saturday too, that she sees me slow down when I walk up the stairs, that she appreciates not everyone is in a rush, that she is just back from Marks And Spencer’s and now she is headed home, that this routine is the only comfort she has in a life that is eroding faster now than she can ever remember.

Old Dear, I need to speak with you.


- When The Editor Of...

When the Editor of Letters From The City ; An Illustrated Glasgow Philavery asked me to write something interesting about myself I froze like Han Solo in Star Wars.

You see, me and interesting are two words that don’t go together, or is it just that when I am asked such questions I feel as though they are a bit tricky to answer?

Don’t get me wrong I know what my interests are but to be interesting is a projection that must surely lie with the other person, you tell me what makes me interesting because I don’t really know to be honest.

However, the best I could muster up was the fact that I don’t have a passport and some other musings about my dog Jaffa but they decided that the fact I don’t have a passport is more exciting than my pooch so they went with that.

Yes, thanks for that, now the whole World knows that Michael Dott doesn’t have a passport but that’s okay, it’s not like I will be visiting it anytime soon!


And The Healing Has Begun...And The Healing Has Begun... And The Healing Has Begun...And The Healing Has Begun...